Beauty brand Elizabeth Arden i? launching the f?rst “Pin It t? Give It” campaign ?n Pinterest, building on the popularity of “Pin It to Win It” campaigns.
Elizabeth Arden w?ll donate one eyeliner for ever? repin from th?ir Pin It to Give It board t? longtime philanthropic partner Look Good Feel Better, ? group focused on helping female cancer patients feel beautiful dur?ng the?r treatment. The brand is committed t? donating u? to 10,000 products, ?ne f?r ev?ry repin u??ng th? hashtag #PinItToGiveIt in the caption.
“Our Pin It t? Give It campaign i? a new, innovative w?? t? motivate and inspire women to make a difference ?n th? lives of tho?? struggling w?th cancer,” ?ays Francine Gingras, vice president of global public relations for Elizabeth Arden. “The role th?t cosmetics play in the lives of women affected by cancer is re?lly medicine f?r the soul. Color i? critical ?nd Pinterest giv?s users the ability t? share colorful imagery, making ?t a natural fit f?r our Pin It To Give It program.”
SEE ALSO: Pinterest f?r Brands: 5 Hot Tips
The campaign kicks ?ff June 27 ?nd runs thr?ugh July 25.
Considering th? rapid spread of Pin It t? Win It marketing campaigns, we wouldn’t be surprised to ?e? Pin It t? Give It campaigns tak? ?ff ?s well. If th? campaign generates positive buzz, Look Good Feel Better will receive products whil? Elizabeth Arden spreads ?ts nam? on the popular social network. What do ??u think: Is th?? ? sustainable model f?r Pinterest philanthropy?
I’m glad there are people out there that aren’t obissesng over it. I started pinning a LONG time ago and mostly use it for organizational purposes not for the social aspects.It’s actually getting overcrowded. It used to be people who had similar tastes to mine, but now everybody’s doing it and re-pinning the same crap. I read a LOT of blogs and I pin stuff that I want to use later from these blogs. I hardly ever go on the site itself, other than to look up something I’d pinned on my own board. It’s just too much to look at. And people are starting to comment on things and fight over crap like it’s facebook. It’s just obnoxious.I pin patterns for crafts, recipes, things I would like to buy, etc. Most of the pins I “collected” have been used later. We use my recipe boards when making our grocery decisions weekly try to do one new recipe a week. I also use my craft pattern boards frequently.Basically, for me, Pinterest fit a need that I had. I was collecting recipes, exercise moves and craft patterns as PDFs and storing them on my external hard drive. I was almost ready to create a database for them (using Filemaker’s Bento) but then I discovered Pinterest.Of course, I do have some fun things on there … a board filled with attractive men is one … but those boards have FAR less pins on them than the ones I actually use. Thanks for sharing!
This is a comment to the webmaster. I discovered your “Pin It to Give It: Beauty Brand Tries Pinterest Philanthropy Buy Pinterest Followers” page via Google but it was difficult to find as you were not on the first page of search results. I see you could have more visitors because there are not many comments on your site yet. I have found a website which offers to dramatically increase your rankings and traffic to your site: http://aerotraffic.com/web-traffic/. I managed to get close to 1000 visitors/day using their services, you could also get lot more targeted traffic than you have now. I used their services and got significantly more visitors to my website. Hope this helps
Take care.
Get More Twitter Followers FREE And Fast Sign up for to this site http://megafollower.com
Great article and right to the point. I don’t know if this is actually the best place to ask but do you people have any thoughts on where to employ some professional writers? Thank you
I was examining some of your blog posts on this site and I conceive this website is really instructive! Keep on posting.