Elizabeth Arden w?ll donate one eyeliner for ever? repin from th?ir Pin It to Give It board t? longtime philanthropic partner Look Good Feel Better, ? group focused on helping female cancer patients feel beautiful dur?ng the?r treatment. The brand is committed t? donating u? to 10,000 products, ?ne f?r ev?ry repin u??ng th? hashtag #PinItToGiveIt in the caption.
“Our Pin It t? Give It campaign i? a new, innovative w?? t? motivate and inspire women to make a difference ?n th? lives of tho?? struggling w?th cancer,” ?ays Francine Gingras, vice president of global public relations for Elizabeth Arden. “The role th?t cosmetics play in the lives of women affected by cancer is re?lly medicine f?r the soul. Color i? critical ?nd Pinterest giv?s users the ability t? share colorful imagery, making ?t a natural fit f?r our Pin It To Give It program.”
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The campaign kicks ?ff June 27 ?nd runs thr?ugh July 25.
Considering th? rapid spread of Pin It t? Win It marketing campaigns, we wouldn’t be surprised to ?e? Pin It t? Give It campaigns tak? ?ff ?s well. If th? campaign generates positive buzz, Look Good Feel Better will receive products whil? Elizabeth Arden spreads ?ts nam? on the popular social network. What do ??u think: Is th?? ? sustainable model f?r Pinterest philanthropy?